Evoking the feeling of optimism for a better future. Getting back out into the world, doing the things that we used to do, having a reconnection.

Generate the feeling of being in crowded places doing experiential activities.

Acknowledging where we have been, while looking forward to the “new frontier”, and the positive possibilities that lay ahead.

Exemplify the positive celebratory spirit of humanity; we, collectively, are going to bounce back with hope and vitality

Familiarity of vintage iconic nostalgia like the Neon Boneyard in Las Vegas where iconic signs from casinos past have been resurrected for new generations to experience.